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Advertising and sponsorship
By Mayo Clinic staffMayoClinic.com offers a wide range of advertising opportunities from banner ads to sponsorships on our site or in our weekly e-newsletter, Housecall. These opportunities are customized to meet a particular corporation's or product's branding strategy and budget.
Advertising and sponsorship revenue is used to support MayoClinic.com and Mayo Clinic's research and education programs.
For inquiries about advertising and sponsorships in the pharmaceutical (Rx) and FDA-approved medical device categories, contact:
Lindsay Dingle
Director, Business Development
(East of the Mississippi River)
507-284-8875
dingle.lindsay@mayo.edu
Nancy Massa
Western Regional Sales Manager
(West of the Mississippi River)
916-467-7702
massa.nancy@mayo.edu
For inquiries about advertising and sponsorships in the following categories: Consumer Packaged Goods (CPG), Over the Counter Drugs (OTC), Retail, Cosmetics, Food and Beverage, Auto, Finance, Entertainment, Technology and Media, contact:
Scott Wolf (EVP Sales)
646-728-9744
swolf@everydayhealthinc.com
If you are interested in advertising or sponsorship opportunities for any categories that aren't listed above, contact Lindsay Dingle.
Advertising/sponsorship criteria
July 2010
(Criteria subject to change without notice)
Advertising that may be allowed on the service, provided certain criteria are met:
- Corporate image advertising or corporate sponsorship
- Over-the-counter medications
- Prescription drugs approved by the Food and Drug Administration
- Nonmedical or non-health-related consumer products and services
- Consumer products with a potential health connection
- Fitness products or services
- Medical products or devices
- Pharmacies (retail and online — VIPPS program compliant only for online)
Advertising that is prohibited on the service includes:
- Alcohol
- Tobacco products
- Firearms/weapons
- Fireworks
- Health care services (clinics, hospitals, procedures)
- Legal (including malpractice)
- Pornography
- Gambling/lottery
- Political ads
- Social cause ads
- Religious ads
- Competitors
- Comparative advertising (no mention of competitive brand names within an ad banner)
Advertising formats that are prohibited on the service include:
- Pop-ups and floating ads or surveys
- Ads that have forms within them to collect personally identifiable information while a visitor is on MayoClinic.com
The following advertising types are evaluated on a case-by-case basis:
- Sweepstakes
Advertising/sponsorship criteria that must be met to allow the company to advertise/sponsor include:
- Advertisement must not make a health claim for its product that is not clearly substantiated. Advertisers may be required to submit supporting documentation to substantiate claims.
- No implication of endorsement by Mayo Clinic of product or advertiser may be made.
- MayoClinic.com retains final approval of all sponsor/product messages, banners and advertising copy that are directly linked or adjacent to the content. This includes verification of advertisement content and placement before it is produced on the site.
- The advertisement, advertising icons and company logos must be displayed in such a way that they clearly are not part of the MayoClinic.com site content.
- MayoClinic.com reserves the right to reject, cancel or remove at any time any advertisement from MayoClinic.com for any reason. In such a case, MayoClinic.com will provide prompt notice to the advertiser, together with an explanation. MayoClinic.com also reserves the right to determine the appropriate placement of the advertisement on the Web site.
- No unsolicited commercial messages are allowed.
- Collecting and selling of mailing lists without the users' expressed permission is not allowed.
- The full rules for any market research or promotion must be displayed or linked to.
- Advertisers and agencies cannot collect any personally identifiable information from MayoClinic.com visitors or place any cookies, applets or other such files — if those files transmit any personally identifiable information to the advertisers or agencies — on computers of MayoClinic.com visitors who do not visit advertisers' sites by clicking on their ad banners.
- These guidelines are intended to provide general guidance. They are not inclusive or exhaustive and are subject to change at the discretion of MayoClinic.com at any time.
Any paid advertising listings posted on search results or other pages of our site are identified as "Ads by Google." We review these ads on a regular basis and will remove any that don't meet our criteria for advertisers. However, we aren't able to preview all listings in the "Ads by Google" area before they appear on our site because of the way in which these ads are served to us by Google. It's possible that some listings may appear that don't meet our ad guidelines. For information about how Google sorts these listings, go to http://adwords.google.com/.
Mayo Clinic, Mayo Foundation for Medical Education and Research (MFMER), and MayoClinic.com do not endorse any companies or products. MFMER has independently developed all content on MayoClinic.com except for the drug and supplement databases.
For more information, see our advertising and sponsorship policy.
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